JANE KRAMER, CREATIVE DIRECTOR
TAKE A LOOK
Who thought commercial laundry could be sexy? Me. Alternative Investments and Securities Backed Lending?
Oh yeah. "Anyone can sell snacks, juice and whipped cream," they say. Well I've done that too. Throw in a tractor or payroll processing software while you're at it.
I believe that all good work starts with an engaging story that hooks you with a nugget of universal truth - it doesn't matter what the product is. Once you solve that puzzle you can sell anything to anyone - whether they need it or not - and I have.
Here is some of the award-winning work I have done for a bunch of global brands as well as other cool stuff for causes to which I personally connect.
Ask me to prove the ROI. I will. All the work I do brings results that have directly affected client and corporate sales growth, as well as increased spend and new business acquisition for the agencies and corporations at which I have worked.
B2B? B2C? Add more Bs and Cs. Bring it.
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I'm a storyteller. A strategic and results-driven creative director. I like to take complicated information and make it simple and engaging. I like to think and I like to solve problems. I like to sell things for my clients and generate leads to make people more money because there is nothing better than having your work be effective. That is why I tell stories. Because stories sell.
The projects I lead and create bring results that have been measurable to my client’s business success and sales growth. They have consistently increased client spend and acquired new business for the agencies at which I have worked. In turn, I have increased revenue, reduced spend, streamlined processes and brought structure to my departments when in-house. That is how I measure my professional success.
My global work has taught me how to nuance messaging for different cultures and countries; my years of multi-channel experience have taught me to target messaging to specific vertical markets while preserving a brand; and my extensive broadcast and video experience makes me happy because it is one of my favorite things to do and illustrates a story to its fullest potential.